Focusing on ecommerce to prosper during the current economic climate
By expanding its e-commerce business Beiersdorf attained strong results in 2021 despite the ongoing problems caused by the COVID-19 (coronavirus) pandemic. For the fiscal year 2021, Beiersdorf generated Group sales of 7,627 million Euros, representing an increase of 8.6% from the fiscal year 2020. Moreover, in operating income Beiersdorf increased from 906 million euros in the fiscal year 2020 to 993 million euros in the fiscal year 2021. Optimizing its digital options Beiersdorf's business performance in 2021 surpassed pre-pandemic levels.
COVID|Balance SheetIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
Lorem Ipsum text header Report Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas non leo lacinia, consectetur ipsum non, pretium augue. Vestibulum accumsan dignissim massa, eu scelerisque mi malesuada ut. Aliquam scelerisque facilisis nisl ac varius. Nunc luctus nunc vel eros iaculis, vitae tristique ante fringilla. Ut vitae vulputate est, vel lacinia nisi. Curabitur eget nulla vitae mi faucibus imperdiet. Cras sagittis arcu eu diam pharetra iaculis eget sit amet risus. Morbi eget turpis ut diam commodo congue id eu lacus.
Cras sagittis arcu eu diam pharetra iaculis eget sit amet risus. Morbi eget turpis ut diam commodo congue id eu lacus.